Communications

At JBS, communications starts with the big picture: What does a client want to accomplish? What research findings can shed light on the challenges? What is the best way to reach audiences in a crowded information landscape? What messages will resonate with each audience segment? How can we measure success and refine the outreach for further communications?

With the answers to those questions in hand, we develop a comprehensive communications strategy, whether for efforts educating primary care physicians about ways to prevent substance abuse, informing women about HIV prevention, or gathering information from low-literate Spanish-speaking migrant farmworkers. The overall process is the same—reviewing literature and market research, understanding the audience, developing and testing messages and products, and designing tactics to reach audiences via different channels in ways that effect positive behavior change. 

Our communications team collaborates closely with our creative services team and has supported complex federal clearinghouses, national health communications campaigns and media events, and global programs.

NWGHAAD poster

Capabilities

Clearinghouses

Communications Research

Digital Product Development

Direct Marketing and E-Newsletters

Event Planning

Health and Science Writing

Integrated Marketing Campaigns

Knowledge Management

Marketing Analytics and Evaluation

Media Services

Message Development and Testing

Multicultural Communications

Partnership Development

Plain Language and Low Literacy Communications

Policy, Information, and Resource Centers

Search Engine Optimization

Social Marketing

Social Media and Interactive Campaigns

Strategic Planning

Usability Testing

Awards

Work Samples

Meet our experts

  • scaplan's picture
    Shelley Caplan
    Principal, Director of Strategic Communications
  • dlurie's picture
    Deborah Lurie
    Senior Social Marketing Advisor, Design Thinking Director
  • dmullen's picture
    Deborah Mullen
    Senior Principal, Creative Services Director

Doing Business with JBS

If your organization aims to improve lives and make the world a better place, we want to work with you.

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