Health Communication and Media Specialist-Health Action

Tue, 04/05/2022 - 14:13

Finding creative, evidence-based solutions to complex communications challenges is at the heart of the Health Communications and Media Strategist role at JBS. In this role, you’ll offer insights into audience-centered information needs and communication preferences, craft compelling health messages, develop high-impact media campaigns to promote public health initiatives, and identify cost-effective innovations that deliver essential health content to the people who need it most through an array of media formats and channels. 

The Health Communications and Media Strategist will join a motivated team of researchers, content developers, multimedia specialists, and communications professionals who are passionate about creating and sustaining positive changes in public health and well-being that improve the lives of real people every day. We invite you to augment our team by applying your communications knowledge, skills, and proven expertise to the core functions of this role: 

  • Develop evidence-based, science-driven, culturally responsive public health communication strategies, media plans, and partnership outreach and engagement tactics
  • Apply current evidence and best practices to the development, dissemination, promotion, and evaluation of content related to public health communications initiatives 
  • Lead the integrated execution of media outreach, monitoring, and analytic activities across traditional, digital, and social channels (including use of media monitoring platforms such as Cision, HootSuite, Google Analytics, etc.); develop metrics summary reports for clients 
  • Plan, develop, schedule, and publish actionable public health messages that align with client priorities and respond to the needs and preferences of diverse target audiences 
  • Spearhead the development, testing, and strategic dissemination of SEO-optimized promotional materials that garner consistent engagement and deliver key messages to public health policy makers, researchers, the media, and the general public  
  • Manage media relations: Cultivate a network of media contacts, facilitate interview requests, provide media training and industry briefs, and handle inquiries via web/social channels 
  • Conduct landscape analyses, environmental scans, and audience needs assessments  
  • Develop talking points, speeches, and other content for communications products (e.g., press releases, media advisories, matte and newsletter articles, blog posts, social media messages, website content, multimedia products) per federal plain language guidelines 
  • Facilitate large-scale radio and satellite media tours, livestreams, and other live media events
  • Purchase media ad buys and engage high-visibility celebrities, influencers, and industry leaders to increase campaign impact

Our ideal candidate will have deep applied experience in the above functions and will also: 

  • Understand and show skill in navigating the federal contracting environment, including the ability to support proposal work and to interface effectively and professionally with clients (experience supporting a federal contract for NIH or other public health government agency such as CDC, CMS, FDA, HRSA, SAMHSA, or similar is preferred) 
  • Have a history in health-focused communications, media relations, journalism, and/or social and other new media (experience with content related to obesity, diabetes, hypertension, and other chronic diseases--e.g., of the liver, kidneys, heart, lungs, blood—preferred)
  • Bring to the table and leverage established professional networks of health-focused reporters, outlet managers, and other media influencers  
  • Demonstrate success in communications efforts targeting diverse audiences including consumers (especially underserved/disenfranchised segments) and health professionals 
  • Have proven ability to apply social marketing and behavior change principles that maximize reach, engagement, and impact

LOCATION: Candidate should be located in the Baltimore/Washington DC metro area.  The ideal candidate would be able to work onsite 3 days per week but this position does have the ability to be fully remote.

CORE COMPETENCIES AND SKILLS:

  • High degree of organization, attention to detail, timelines, and record keeping
  • Ability to develop and maintain positive, responsive working relationships with staff and clients
  • Excellent written and verbal communication skills
  • Knowledge of scientific/academic literature databases and the ability to search, vet, synthesize, and apply evidence from the literature in content development and project practices
  • Ability to manage work and self effectively and independently while remaining flexible and actively collaborating with colleagues
  • Able to handle numerous tasks simultaneously in a fast-paced environment
  • Consistent demonstration of initiative and ongoing efforts to expand job knowledge
  • Skills in identifying issues and developing effective, innovative solutions 
  • Proficiency in Microsoft Office Suite required; working knowledge of design software such  as   Adobe  Creative  Cloud and media monitoring tools preferred

MINIMUM JOB QUALIFICATIONS

  • Education: Bachelor’s degree in journalism, media, communications, or related field; a combination of a degree in one of these areas and a degree, certification, or equivalent work experience in health, social science, or a medical specialty is strongly preferred
  • Ability to obtain public trust clearance (candidate must receive a PIV card/badge from a sponsoring NIH Institute to conduct essential job functions
  • Language: English fluency (oral and written)
  • Experience: 
    • At least 5 years of experience working in health-related media or communications field
    • Experience in strategic communications planning, media campaign execution, media ad buys, media monitoring tools, and a range of social media platforms 
    • Success in producing high-quality deliverables in a fast-paced collaborative environment
  • Knowledge: Journalism, media studies, or health communications; media management; evidence-based communications theory and practice; and project coordination

OTHER DUTIES AS ASSIGNED: This position description should not be construed to imply that these requirements are the exclusive standards of the position nor will it be the sole basis for any subsequent employee evaluations. Incumbents will follow any other instructions and perform any other related duties as may be required by their supervisor.

This position is subject to availability of funds and to any and all restrictions contained in the contract or contracts that provide funding for this position.

APPLICATION INFORMATION:
 If you meet the minimum requirements for this position, please click on the "Apply" link posted below and complete the application. Please include a cover letter, resume, and at least three (3) professional references. 

Our company is an equal opportunity/affirmative action employer. Applicants can learn more about the company's status as an equal opportunity employer by viewing the federal "EEO is the Law" poster at EEOPost.pdf. 

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected Veteran status.

Location

  • Maryland Office

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